Composing For Commercials mPV

Learn the techniques that successful “spot” composers use to compose their 30-second masterpieces as they conduct their way through the complex world of creating music for commercials...

To compose music for commercials you need to know a lot about music. That’s a given. It’s also just the beginning. You see, you also need to understand how advertising works and how it’s scientifically designed to motivate us to feel good about spending our hard-earned money. That’s where the music comes in. Music is all about creating feeling. Advertisers know how to harness the power of music and use it to their advantage! The question is: Do you know how to deliver the goods?!